The South Coast Beacon LLC and its affiliate, www.scbeacon.com, are committed to protecting your right to privacy. These are the policies to which we adhere in maintaining this site for your use.

1. We will explicitly ask you when we require information that identifies you personally or allows us to contact you ("Personal Information"). Generally, Personal Information is requested when you seek a particular service or information from us or from one of our partners.

2. We maintain business relationships with certain third-party service partners ("Service Partners"). These Service Partners allow us to offer you a broader array of services than we could provide you on our own and assist us in the operation of our site. We and our Service Partners may use your Personal Information to operate the site and services we offer.

3. With the exception of our Kid's Table restaurant review, we do not believe any portion of our site directly solicits children 13 years old or younger. We do not directly solicit Personal Information from children, nor provide it for Other Companies' Use without first obtaining the consent of a parent or guardian. Kid's Table restaurant review forms are available for online submission, but parents or guardians with privacy concerns may print out the form and mail it to the Beacon, P.O. Box 101, Santa Barbara 93102.

4. We may disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on us or our affiliates. (b) protect and defend our rights or property or those of our users. (c) act as immediately necessary in order to protect the personal safety of our users or the public.

5. The South Coast Beacon LLC expects its business partners, advertisers and affiliates to respect the privacy of our users. However, third parties, including our partners, advertisers, affiliates and other content providers accessible through our site, may have their own privacy and information policies and practices. The Beacon is not responsible for the actions or policies of such third parties. We recommended that you check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.

6. While on our site, our advertisers, promotional partners or other third parties may use cookie technology to attempt to identify some of your preferences or retrieve information about you. Some cookies enable the advertiser to determine whether you have seen a particular ad before.

Features available through our site may offer services operated by third parties and may use cookies or other technology to gather information. The Beacon does not control the use of this technology by third parties or the resulting information, and is not responsible.

7. If at any time you believe we have violated these policies, please notify Editor & Publisher William M. Macfadyen by e-mail at wmacfadyen@scbeacon.com. We will use all commercially reasonable efforts to promptly investigate and remedy the problem.